Tesco challenges discounters in Poland

Tesco is taking steps to meet the competitive challenge by discounters in Poland. Tesco Polska’s chief executive Ryszard Tomaszewski, said: “According to market research, the highest share of turnover from supermarkets and hypermarkets is taken by discount stores. As a result, we have decided to put on sale 700 ‘first need’ products at discount prices under 40 newly created brands by Tesco”. The UK-based retailer also will look to increase its premium business by changing the product offer in some of its Savia supermarkets.