Mc Bride Private Label in Personal Care Products

McBride has an extensive range of Personal Care, skincare and toiletry products. They are expanding their offer all the time. With three Personal Care liquids factories - in the UK, Belgium and Poland private label, 2 Personal Care aerosol factories in the UK and France, a specialist Skincare facility in The Czech Republic and Personal Care and skincare factories in Malaysia and Vietnam they are increasing their global scale in this dynamic market.

The Personal Care categories McBride manufacture include:

• Baby care
• Bath and shower products
• Hair care
• Body care
• Mens grooming
• Oral care
• Skin care

Baby care ranges
Mc Bride manufacture a complete range of baby toiletries including baby shampoos, bath foam, cleansing lotions and oils.

Bath and shower
Bath and shower ranges include bathfoams, shower gels, mousses and liquid soaps including latest aromatherapy formulations to deliver a relaxing bathing experience.

Hair care
McBride develop shampoos, conditioners and hair styling solutions for all the family needs.

Body care
We manufacture roll-on and anti-perspirant deodorants and body sprays, as well as body performance products including body scrubs.

Mens Grooming
Mc Brides range of mens grooming products includes shaving gels and foams, mens deodorant's and body sprays, plus shower products and skin care ranges for men.

Oral care
Mc Bride produce sensitive, whitening, kids and family formulations of toothpastes, as well as single and dual phase mouthwash formulations

Skin care
Mc Bride's latest innovations include cocoa butters and aloe vera creams, as well as general body and foot care, make-up removal lotions and self-tanning creams.

Private Label Manufacturers Association ( PLMA )

The Private Label Manufacturers Association (PLMA) conference, held annually in Chicago, was chalk full of market drivers and growth incentives for retailers and suppliers in 2011. As reported by PerishableNews.com, attendance was up more than 15 percent, according to a PLMA spokesperson, despite the sluggish growth private label experienced in 2010.

Brian Sharoff, president of PLMA said large Chinese retailers need to jump on the bandwagon and begin to develop private labels because of the huge market potential, according to PeopleDaily.com.

"In developed markets, such a strategy has had a history of more than 20 years after retailers tried to seek more profit to differentiate themselves from the competition," Sharoff said. "In China, it is still relatively new but has very big potential."

PeopleDaily.com reported private label products are priced 20 to 30 percent below name brands, and they account for more than one-third of retailers’ total stock in the United States or Europe. China only accounts for 5 percent, per the Shanghai Commission of Commerce.

Private label Increase Supermarket Share in Europe

Private label reached record market shares across Europe last year as retailers relied more than ever on their own brands to offer value to shoppers coping with the great recession, according to Nielsen data prepared exclusively for PLMA's 2010 International Private Label Yearbook.

For the first time, private label accounts for at least 40% of all products sold in a total of five countries. Overall, private label gained in 14 of the 20 countries tracked by Nielsen and currently represents one of every five products in all but two of the countries.

The gains came in the western national markets such as France, Germany, Spain, The Netherlands and Belgium, but were especially strong in emerging retail markets such as Poland, Hungary, Slovakia and Turkey. This growth is creating a solid foundation for more growth as retailing matures in these countries.

Switzerland remains the overall leader with a 53% market share, followed by the U.K. at 47%. Market share climbed to over 40% for the first time in Spain and Slovakia. Germany remained over the 40% market share, while Australia s poised to reach that level soon.

The biggest share gains were in Spain and Turkey. In Central and Eastern European countries, private label climber as western retailers opened more stores. Slovakia led the way, followed by the Czech Republic, Hungary, and Poland.