Value ranges are growing more popular in the UK as shoppers look to save money and traditional retailers compete against the fast-growing discounters.
Tesco has added 100 products to its discount range. The new products will include a kids range, under the name Molly and Jack, and skincare lines. These products complement the 350 SKUs initially launched last year. Tesco says 25% of its customers had tried the discount products. “If you take Tesco Value and the discount range together, we have an Aldi within Tesco,” the retailer said.
Sainsbury reports big increases in its value line. “We are seeing a significant switch among consumers to own brand products—sales of Sainsbury’s Basics range are up 40% year-on-year,” an executive said. “Our research also shows 30% of shoppers claim once they’ve switched from branded to own-label products they won’t switch back.”
Spar plans to revamp its entire 900 SKU private label range early this year with an emphasis on offering “value” during the recession. Products will be rebranded as Spar Extra Value, using new red and white packaging designs and price marking.
In addition, Somerfield is ramping up its Simply Value economy line in response to the recession, while Musgrave, which own Londis and Budgens stores, has launched 50 products under its Good Value label.
Friday, March 27, 2009
Thursday, March 26, 2009
Private label gains in Spain
Private label is attracting more shoppers in Spain. TNS Worldpanel consulting firm reports that retailer brands have increased their share by nearly 3 percentage points compared to 2007, reaching 32.5% of total expenditure on packaged food & beverages & drug store products (in 2007 it had a share of 29.9%). The food sector ended the year with a positive balance, while others, such as drug store products, perfumes and textiles suffered slight losses in the volume purchased.
This study, based on weekly purchases of 8,000 households living in Spain, shows that they spent 4,470 euros per year on “mass consumer products” (which include fresh food, packaged food, beverages, laundry and home cleaning products, and hygiene products and cosmetics). Almost half of this expenditure was for fresh produce (48%), while 4 out of 10 euros went to packaged food and beverages, 8% to perfume products and 4% drug store products.
This study, based on weekly purchases of 8,000 households living in Spain, shows that they spent 4,470 euros per year on “mass consumer products” (which include fresh food, packaged food, beverages, laundry and home cleaning products, and hygiene products and cosmetics). Almost half of this expenditure was for fresh produce (48%), while 4 out of 10 euros went to packaged food and beverages, 8% to perfume products and 4% drug store products.
Monday, March 23, 2009
EU study: nutrition Private labels confuse shoppers
A European Food Information Council study found that only about one in five of European consumers check processed food labels for nutrition information. The study reports that that colour-coded “traffic light” schemes provide a high level of awareness but are open to misinterpretation. For example, a majority of consumers believe that the red light signal on a label means that they should avoid eating the product.
The study, which questioned some 17,300 people in France, Germany, Hungary, Poland, Sweden and the UK, both in supermarkets and at home, found that people spend an average of 30 seconds selecting a product. This is substantially more time than in previous studies. UK shoppers spent the least time, 25 seconds per product, while shoppers in Hungary spent the most time, 47 seconds.
The study, which questioned some 17,300 people in France, Germany, Hungary, Poland, Sweden and the UK, both in supermarkets and at home, found that people spend an average of 30 seconds selecting a product. This is substantially more time than in previous studies. UK shoppers spent the least time, 25 seconds per product, while shoppers in Hungary spent the most time, 47 seconds.
Friday, March 20, 2009
Private Label in the Stores
Leclerc is reformulating about 4,000 Marque Repère products to reduce salt, sugar and fat levels. The retailer plans to cut sugar levels in cereal by 10%, reduce salt in ready meals by 20% and cut the fat content in potato snacks by 15%.
Asda will soon launch a healthy eating range for children, based on the TV show LazyTown. The range builds on existing initiatives, with the retailer already listing LazyTown clothing within its George children’s clothing offer.
Lidl is opening its first 13 stores in Switzerland this month and plans call for 70 stores in the country. The German discounter expects to offer around 1,800 SKUs in Switzerland, including a significant number of its private label ranges and a dedicated Swiss organic food private label named BioTrend.
Aldi’s Moser Roth chocolate truffles were chosen as “Product of the Year” in Britain by a panel of 12,000 consumers.
Auchan plans to remodel all of its supermarkets to the Simply Market discount brand by the end of this year. Under the move, Atac in France, Sma in Italy, Elea in Poland and Sabeco in Spain will convert to the banner.
German drugstore Schlecker announced that is adding more stores in Spain but is withdrawing from Denmark.
Carrefour is creating a special edition of orange juice and milk containers to promote recycling and energy saving.
UK retailer Morrisons has launched a range of meals called Fresh Ideas that gives shoppers all the ingredients they need to cook the meal, accompanied by simple cooking instructions.
ITM in France has launched a “discount utile” TV advertising spot. The ad focuses on fruit and vegetables under the Top Budget economy line.
Dansk Supermarked plans to open a new format named Føtex Food. It will be smaller in size compared to traditional Føtex supermarket and focus on premium goods.
Casino has opened the first Iceko store, a frozen food discount store, in Paris. The 200 sq. m. stores offer 600 SKUs including branded and private label.
Asda will soon launch a healthy eating range for children, based on the TV show LazyTown. The range builds on existing initiatives, with the retailer already listing LazyTown clothing within its George children’s clothing offer.
Lidl is opening its first 13 stores in Switzerland this month and plans call for 70 stores in the country. The German discounter expects to offer around 1,800 SKUs in Switzerland, including a significant number of its private label ranges and a dedicated Swiss organic food private label named BioTrend.
Aldi’s Moser Roth chocolate truffles were chosen as “Product of the Year” in Britain by a panel of 12,000 consumers.
Auchan plans to remodel all of its supermarkets to the Simply Market discount brand by the end of this year. Under the move, Atac in France, Sma in Italy, Elea in Poland and Sabeco in Spain will convert to the banner.
German drugstore Schlecker announced that is adding more stores in Spain but is withdrawing from Denmark.
Carrefour is creating a special edition of orange juice and milk containers to promote recycling and energy saving.
UK retailer Morrisons has launched a range of meals called Fresh Ideas that gives shoppers all the ingredients they need to cook the meal, accompanied by simple cooking instructions.
ITM in France has launched a “discount utile” TV advertising spot. The ad focuses on fruit and vegetables under the Top Budget economy line.
Dansk Supermarked plans to open a new format named Føtex Food. It will be smaller in size compared to traditional Føtex supermarket and focus on premium goods.
Casino has opened the first Iceko store, a frozen food discount store, in Paris. The 200 sq. m. stores offer 600 SKUs including branded and private label.
Metro expands its private label in Eastern Europe
Metro Cash & Carry plans to expand its private label in Eastern Europe. Metro’s brands account for around 7% of the its product portfolio, but the share will grow to around 10% in the next year and a half as more products are added, the company said. Metro has 24 brands that comprise about 800 products.
Jerónimo Martins has big private label gains
Jerónimo Martins in Portugal reports big private label gains last year at its supermarkets and discounters. The retailer said sales of private label at its Pingo Doce’s supermarkets grew 44%, reaching 39% of the total sales. At Biedronka, its discounter in Poland, sales of private label products grew 33%, reaching a total of 57% of its total sales in Poland.
Tuesday, March 17, 2009
Private Label Acne and Skin Care
Found this article very imformative and while it is a little of topic of Private label Acne Care and Cosmetics it is good indication of what to look for when you are selecting the products for your private label.
Being the outermost layer of our body, skin faces all types of pollutants, microorganism attacks, and weather changes, while protecting our body tissue at the cost of its own health. It is necessary to take daily care of skin in order to avoid any skin disorders. For people suffering from acne, a skin care regimen becomes more important as a lack of cleansing and hygiene might lead to a flare-up of already infected skin.
It is easy to take care of normal skin. But acne-infected skin needs special handling as it becomes sensitive to cosmetics, dietary habits, and psychological factors like stress.
Acne-infected skin should be washed with a mild cleanser. Cleansers or soaps with very heavy fragrances should be avoided as they might trigger an allergic reaction. If you have acne, wash your face at least twice a day: once in morning and in the evening, along with washing with a three-step acne kit. In between, wash your face after any strenuous activity which might make you perspire, like exercise. Acne-infected skin should not be scrubbed as it will spread the infection on other areas of skin. Instead, use an oil-absorbing microfiber cloth that grabs oil and traps it. Skin should be thoroughly rinsed with water after washing. Dermatologists also recommend for acne patients to shampoo hair regularly as oils from the hair spread to the face with ease.
If your skin is very oily, an alcohol-based astringent is ideal to wipe the skin before washing or before going to bed. Based on our own research, we helped build a solution that does not use alcohol, which burns the skin. Keep in mind that this astringent should be put on a microfiber cloth first and then on the skin. Do not use too much astringent as it might cause irritation in the skin. For dry skin, use a 2.5% Benzoyl Peroxide as it is less harsh than 5-10% Benzoyl Peroxide creams. But, if your skin is dry and you suffer from acne, then keep away from creamy cosmetics or cleansing milk as it will increase the oiliness of infected area.
Acne patients should wash their face with warm water, mild soap, and use only their fingertips for washing. Do not use any kind of scrub, harsh wash cloth, or sponge on the skin infected with acne. Rinse with warm water and then pat dry. All this hardly takes a minute but makes a lot of difference to your skin. When using a microfiber cloth, make sure to wash the cloth after every use.
Although skin care is necessary to maintain healthy skin, if you do not pay attention to the internal processes for healthy skin, then no amount of outer care will make your skin clear. A poor diet, bad digestive function, liver malfunction, excessive sun exposure, and smoking are some of the reasons behind bad and unhealthy skin. Keep in mind too that there is no cure for acne, so it will keep coming back until you do something to actively treat it. We recommend staying away from oral acne fighting products as they have negative side effects.
For acne patients, it is very important to pay attention to what kind of cosmetics purchased and use. Most of the cosmetics have chemicals which produce comedones (pimple). If you have acne then you should look for cosmetics which are labeled as being non-comedogenic. All the cosmetics you use should be oil free. Ideally, they should have acne-fighting ingredients in them! Even oily hair products might spread acne to the forehead and T-area (the shape the acne makes down your nose and across your eyebrow ridge). To have healthy skin, it's necessary to get rid of dead skin cells. If you don't, then the skin will look dull. Dead skin prevents oxygen, moisture and nutrients from reaching the new skin cells being formed under the dead cells. Scrubs and chemical peels can be used to rid skin of dead cells, but they are dangerous. Again, based on this research and recommendations from dermatologists, we helped build an outstanding exfoliator which removes the outer layer of dead skin so the medication can do its. We call this product Tru-derma, and you can read more about it here and make a decision for yourself.
For people having acne or very oily skin, a traditional face mask made of gram flour is also very useful. It not only exfoliates dead cells without harming the skin, it also dries out the excess oil and relieves the skin of stickiness. In fact, it is good to use natural cleansers on acne skin and oily skin. Orange peels are one such method which makes oily skin glow with its essential oils and drying property. You can prepare it at home by drying out an orange peel and then grinding it to a fine mix. It is especially good in summers to clean skin of excessive oil.
All-in-all, essential skin care can be completed in four easy steps. Determine your skin type, perhaps with the help of some skin specialist. Clean your skin daily. Use a 2.5% Benzoyl Peroxide exfoliator, a toner to cleanse your skin once you have exfoliated the dead and dirty skin away, and apply a restoring cream to keep the acne from returning. Optional care includes a moisturizer, even for oily skin, as all types of skin need protection and lubrication. Protect your skin from the sun and exfoliate regularly to remove dead cells.
We personally recommend our effective three-step kit, Tru-derma, which we have built to stringently conform to the specifications of medical professionals and dermatologists, most of which have been outlined in this article. To jump to information on Tru-derma, click here.
Being the outermost layer of our body, skin faces all types of pollutants, microorganism attacks, and weather changes, while protecting our body tissue at the cost of its own health. It is necessary to take daily care of skin in order to avoid any skin disorders. For people suffering from acne, a skin care regimen becomes more important as a lack of cleansing and hygiene might lead to a flare-up of already infected skin.
It is easy to take care of normal skin. But acne-infected skin needs special handling as it becomes sensitive to cosmetics, dietary habits, and psychological factors like stress.
Acne-infected skin should be washed with a mild cleanser. Cleansers or soaps with very heavy fragrances should be avoided as they might trigger an allergic reaction. If you have acne, wash your face at least twice a day: once in morning and in the evening, along with washing with a three-step acne kit. In between, wash your face after any strenuous activity which might make you perspire, like exercise. Acne-infected skin should not be scrubbed as it will spread the infection on other areas of skin. Instead, use an oil-absorbing microfiber cloth that grabs oil and traps it. Skin should be thoroughly rinsed with water after washing. Dermatologists also recommend for acne patients to shampoo hair regularly as oils from the hair spread to the face with ease.
If your skin is very oily, an alcohol-based astringent is ideal to wipe the skin before washing or before going to bed. Based on our own research, we helped build a solution that does not use alcohol, which burns the skin. Keep in mind that this astringent should be put on a microfiber cloth first and then on the skin. Do not use too much astringent as it might cause irritation in the skin. For dry skin, use a 2.5% Benzoyl Peroxide as it is less harsh than 5-10% Benzoyl Peroxide creams. But, if your skin is dry and you suffer from acne, then keep away from creamy cosmetics or cleansing milk as it will increase the oiliness of infected area.
Acne patients should wash their face with warm water, mild soap, and use only their fingertips for washing. Do not use any kind of scrub, harsh wash cloth, or sponge on the skin infected with acne. Rinse with warm water and then pat dry. All this hardly takes a minute but makes a lot of difference to your skin. When using a microfiber cloth, make sure to wash the cloth after every use.
Although skin care is necessary to maintain healthy skin, if you do not pay attention to the internal processes for healthy skin, then no amount of outer care will make your skin clear. A poor diet, bad digestive function, liver malfunction, excessive sun exposure, and smoking are some of the reasons behind bad and unhealthy skin. Keep in mind too that there is no cure for acne, so it will keep coming back until you do something to actively treat it. We recommend staying away from oral acne fighting products as they have negative side effects.
For acne patients, it is very important to pay attention to what kind of cosmetics purchased and use. Most of the cosmetics have chemicals which produce comedones (pimple). If you have acne then you should look for cosmetics which are labeled as being non-comedogenic. All the cosmetics you use should be oil free. Ideally, they should have acne-fighting ingredients in them! Even oily hair products might spread acne to the forehead and T-area (the shape the acne makes down your nose and across your eyebrow ridge). To have healthy skin, it's necessary to get rid of dead skin cells. If you don't, then the skin will look dull. Dead skin prevents oxygen, moisture and nutrients from reaching the new skin cells being formed under the dead cells. Scrubs and chemical peels can be used to rid skin of dead cells, but they are dangerous. Again, based on this research and recommendations from dermatologists, we helped build an outstanding exfoliator which removes the outer layer of dead skin so the medication can do its. We call this product Tru-derma, and you can read more about it here and make a decision for yourself.
For people having acne or very oily skin, a traditional face mask made of gram flour is also very useful. It not only exfoliates dead cells without harming the skin, it also dries out the excess oil and relieves the skin of stickiness. In fact, it is good to use natural cleansers on acne skin and oily skin. Orange peels are one such method which makes oily skin glow with its essential oils and drying property. You can prepare it at home by drying out an orange peel and then grinding it to a fine mix. It is especially good in summers to clean skin of excessive oil.
All-in-all, essential skin care can be completed in four easy steps. Determine your skin type, perhaps with the help of some skin specialist. Clean your skin daily. Use a 2.5% Benzoyl Peroxide exfoliator, a toner to cleanse your skin once you have exfoliated the dead and dirty skin away, and apply a restoring cream to keep the acne from returning. Optional care includes a moisturizer, even for oily skin, as all types of skin need protection and lubrication. Protect your skin from the sun and exfoliate regularly to remove dead cells.
We personally recommend our effective three-step kit, Tru-derma, which we have built to stringently conform to the specifications of medical professionals and dermatologists, most of which have been outlined in this article. To jump to information on Tru-derma, click here.
Saturday, March 14, 2009
Ways to Balance Oily Skin
Do you envy those friends who seem to have perfectly balanced skin? While your face is shiny after just a few hours, theirs seem to be picture perfect. If you face the challenges of oily skin, don’t worry. The good news is there are easy ways to balance it. And the better news is that down the road, your oily skin will actually keep your complexion from showing signs of age.
Causes of Oily Skin
What causes oily skin? Underneath the surface there are sebaceous glands which secrete an oily substance called sebum. Most people inherit their oily skin. But before you go blaming mom and dad for your skin problems, keep in mind that there are other factors that contribute as well. What you eat has a startling influence on how you look, and more importantly, how you feel. If your diet contains a lot of fried foods, expect to have the results of poor eating show up in your complexion. Another vital contributor to oily skin is cleanliness. Poor hygiene can create havoc on your complexion. Hormonal imbalances also play an important role.
Determine the Causes – Choose the Solution
Once you have determined the root cause of your oily skin you are on the way to solving the problem. Obviously you can’t change your heredity, but you can take steps to keep your skin balanced.
Keep Your Skin Clean
Make sure that you gently wash your face at least three times a day. Vigorous rubbing can actually harm your skin so go easy on yourself. Use soap designed for oily skin. Follow with an astringent lotion, which will remove excess oils and impurities that your cleansing might have missed. If you have trouble with acne you can help prevent breakouts by using products especially designed for your skin type. Trying to cover up your problems with heavy foundations and cover-ups can actually cause more problems.
Eat a well-balanced diet rich in fruits and vegetables. Instead of that greasy hamburger platter, choose the salad. Get into the habit of healthy eating. If you’re not getting your recommended eight glasses of water in each day, start incorporating more water into your diet instead of that sugary soda.
A final note – Make sure you get plenty of exercise. One of the benefits of exercise is that it increases circulation. This will help provide oxygen to skin cells. Also the pores of your skin will be cleansed as you perspire.
No need to envy those friends any more. You can have wonderful looking skin, even if it is oily!
Causes of Oily Skin
What causes oily skin? Underneath the surface there are sebaceous glands which secrete an oily substance called sebum. Most people inherit their oily skin. But before you go blaming mom and dad for your skin problems, keep in mind that there are other factors that contribute as well. What you eat has a startling influence on how you look, and more importantly, how you feel. If your diet contains a lot of fried foods, expect to have the results of poor eating show up in your complexion. Another vital contributor to oily skin is cleanliness. Poor hygiene can create havoc on your complexion. Hormonal imbalances also play an important role.
Determine the Causes – Choose the Solution
Once you have determined the root cause of your oily skin you are on the way to solving the problem. Obviously you can’t change your heredity, but you can take steps to keep your skin balanced.
Keep Your Skin Clean
Make sure that you gently wash your face at least three times a day. Vigorous rubbing can actually harm your skin so go easy on yourself. Use soap designed for oily skin. Follow with an astringent lotion, which will remove excess oils and impurities that your cleansing might have missed. If you have trouble with acne you can help prevent breakouts by using products especially designed for your skin type. Trying to cover up your problems with heavy foundations and cover-ups can actually cause more problems.
Eat a well-balanced diet rich in fruits and vegetables. Instead of that greasy hamburger platter, choose the salad. Get into the habit of healthy eating. If you’re not getting your recommended eight glasses of water in each day, start incorporating more water into your diet instead of that sugary soda.
A final note – Make sure you get plenty of exercise. One of the benefits of exercise is that it increases circulation. This will help provide oxygen to skin cells. Also the pores of your skin will be cleansed as you perspire.
No need to envy those friends any more. You can have wonderful looking skin, even if it is oily!
Cosmetics Skin Type
Before you can develop a good habit of taking care of your skin, regardless of your age, you need to know what skin type you have. Skin types are dependent on your genetic background, hormonal changes as a result of pregnancy, menopause, and health. Note however, that everyone’s skin type is never identical, but there are four general skin types as defined by dermatologists. These are: dry, oily, combination (often called the T-Zone), and normal. Some persons include sensitive skin as a skin type, however persons who fall into any of the main types can also have sensitive skin, that is, someone with oily skin can also have sensitive skin.
One way of determining skin type is the tissue test. This simple test, although not exact, can give a good indication of skin type. To do the tissue test you will need to wash your face, wait for about ten to fifteen minutes then blot your face with a piece of white tissue. Look at the tissue and note where any oil residue is located and determine your skin type as follows:
Skin type can and does change with age and environmental factors, so the type of skin you have in your teens may not be the skin you have in your thirties. If you move from a cold climate to a hot one, your skin type may change over time.
To get the best products for your skin you must know your skin type. What works for someone with dry skin will not be the best product for someone with oily skin.
Resourse for Cosmetic Private Label - Skin type and Acne Skin care
Acne Skin Care For You
Do You Know the Type of Skin You Have? | Cosmetic Tips for Everyone
How to Take Care of Skin - Skin Care For Beautiful Skin - Skin Care Product..
Why Is It Important To Know My Skin Type?
Dermo-Analyzer Helps Assess Skin Conditions « Cosmetic Surgery Today
Five Easy Guidelines for Acne Skin Care | Skin Home Care
Skin Care Cosmetic – Useful or Harmful? | Care Of Your Skin
The Skin Type Solution By Dr Leslie Baumann
BEAUTY AND BEAUTY
SKIN CARE COSMETICS right here! cosmetic skin care Tips & Guide! | THE BES..
Today's Beauty Focuses On Global Cosmetic Sensation IMAN! | Fashion Blog - ..
» Smart solutions » Blog Archive » Just another WordPre..
Acne Myths: Chocolate and Sex Causes Acne | ANTIACNEMASK.COM
What You Should Know About Acne | Shirasmane
Skin Care Tips
Sensitive Skin: How to Deal | Beauty Brief
One way of determining skin type is the tissue test. This simple test, although not exact, can give a good indication of skin type. To do the tissue test you will need to wash your face, wait for about ten to fifteen minutes then blot your face with a piece of white tissue. Look at the tissue and note where any oil residue is located and determine your skin type as follows:
- Is the tissue devoid of oil? If yes, you may have dry skin
- Is the tissue oily all over or almost all over? Then you have oil skin
- Is the oil mainly in your T-Zone (Forehead and nose)? Then you have combination skin
- If the oil is minute and scattered over the tissue, you may have normal skin
- Dry skin tends to be tight and flaky. If you wash your face and it feels really tight chances are you have dry skin.
- Combination skin has oily areas in the T-Zone primarily. The cheek area of combination skin tends to be dry.
- Normal skin has small pores and generally doesn’t look or feel dry or shiny. Normal skin rarely breaks out with spots.
- Oily skin tends to look shiny. This type of skin is more prone to pimples and blackheads.
Skin type can and does change with age and environmental factors, so the type of skin you have in your teens may not be the skin you have in your thirties. If you move from a cold climate to a hot one, your skin type may change over time.
To get the best products for your skin you must know your skin type. What works for someone with dry skin will not be the best product for someone with oily skin.
Resourse for Cosmetic Private Label - Skin type and Acne Skin care
Acne Skin Care For You
Do You Know the Type of Skin You Have? | Cosmetic Tips for Everyone
How to Take Care of Skin - Skin Care For Beautiful Skin - Skin Care Product..
Why Is It Important To Know My Skin Type?
Dermo-Analyzer Helps Assess Skin Conditions « Cosmetic Surgery Today
Five Easy Guidelines for Acne Skin Care | Skin Home Care
Skin Care Cosmetic – Useful or Harmful? | Care Of Your Skin
The Skin Type Solution By Dr Leslie Baumann
BEAUTY AND BEAUTY
SKIN CARE COSMETICS right here! cosmetic skin care Tips & Guide! | THE BES..
Today's Beauty Focuses On Global Cosmetic Sensation IMAN! | Fashion Blog - ..
» Smart solutions » Blog Archive » Just another WordPre..
Acne Myths: Chocolate and Sex Causes Acne | ANTIACNEMASK.COM
What You Should Know About Acne | Shirasmane
Skin Care Tips
Sensitive Skin: How to Deal | Beauty Brief
Friday, March 6, 2009
Edna Hennessee Founder of Dream Valley Aloe Vera Farms
Edna Hennessee, founder and CEO of Cosmetic Specialty Labs and Dream Valley Aloe Vera Farms in Lawton, is as passionate about the CareerTech system as she has been about cosmetics since the 1930s.Born in Ryan, Oklahoma in 1919 and attended Union High School, where she was valedictorian for the graduating class of 1939.
Read her Private Label Success Story.
Private Label Makes Multi-Millionaire
As part of the development of bringing the very best in Private Label cosmetic information we will be adding successful private label stories to bring you ideas, inspiration and desire to either grow your existing product range or start your own private label.
The following article is the real life case study, if you like, of the amazing power that a Private Label can bring to your business module. So if you have been thinking about starting or expanding your very own cosmetic Private label then contact your private label manufacturer and get started today to join the success of Millionaires like Edna Hemmessee.
How Edna Hemmessee Became a Millionaire Through Private Labelling
Edna's company is the only private label manufacturer offering home-grown, all-natural aloe from its own farms with complete formulation and packaging service all under one roof. The same fifty or so formulation that Edna created and produces are packaged for and sold by hundreds of different companies, even the highest-priced, ritzy skin-care and beauty sales salons in New York and Berverly Hills.
And it all started in a pot on Edna's store, in Lawton, Oklahoma. After six years of selling Merle Norman cosmetics and running a beauty salon, Edna decided she could produce better products than she was getting from her suppliers. Edna studied everything she could find at the library about chemistry and about cosmetics.
In 1956 she formulated her first product a face cleanser, in her kitchen, making eight or nine jars' worth at a time in a pan with a handheld blender. Two years later, her first line of products "youth in jar" lotions, creams, and treatments was being sold in her own store, by mail, and by a few sales agents scattered around the country. Her business has no oil as bases (common in the skin-care business) to using aloe as a base, not just a top-off ingredient. Consumers were thrilled with the effects, other companies' executives were finding their way to Edna, eager to find out what she knew.
Edna kept her formulas to herself and acted quickly to tie up as much aloe-plant production as she could. The only way to get this self-taught chemist's formulas, savvy advice and top quality aloe was to have her produce and package products for you. And hundreds of companies, including names you would know, do just that.
I want you to imagine what it will cost to create consumer awareness for a new line of women's skin-care products! You would need some famous models, actresses and promoters, $30,000 to $80,000-per-page ads in cosmopolitan and many other magazine, TV commercials, and fancy packaging.
If you don't have money for all these, it may slow down your progress or even kill your business idea.
When you control a product, you can private label it for companies that already have consumer confidence, advertising and most importantly extensive distribution.
Edna has built a multimillion-dollar enterprise through this simple process.
All over the industrialized world, private labeling has become a lucrative business. Through it, an investor with or without a clue of how to create a new product has a brilliant opportunity of taking a new product to the market in his own name.
The manufacturer is happy as well from a weekly production of 2000 cartons he can move to 20,000 cartons.
Consumers are happy too. This is a quality product that is useful and can get to everybody due to the number of marketers.
Start immediately to make use of this simple business strategy, if you are not using it already.To learn more on this topic get a copy of the Newly realeased ebook Titled:"How To Become A Life Time Multi-Millionaire http://www.prosperitymentorscompany.com/efosrmatlink.html
The following article is the real life case study, if you like, of the amazing power that a Private Label can bring to your business module. So if you have been thinking about starting or expanding your very own cosmetic Private label then contact your private label manufacturer and get started today to join the success of Millionaires like Edna Hemmessee.
How Edna Hemmessee Became a Millionaire Through Private Labelling
Edna's company is the only private label manufacturer offering home-grown, all-natural aloe from its own farms with complete formulation and packaging service all under one roof. The same fifty or so formulation that Edna created and produces are packaged for and sold by hundreds of different companies, even the highest-priced, ritzy skin-care and beauty sales salons in New York and Berverly Hills.
And it all started in a pot on Edna's store, in Lawton, Oklahoma. After six years of selling Merle Norman cosmetics and running a beauty salon, Edna decided she could produce better products than she was getting from her suppliers. Edna studied everything she could find at the library about chemistry and about cosmetics.
In 1956 she formulated her first product a face cleanser, in her kitchen, making eight or nine jars' worth at a time in a pan with a handheld blender. Two years later, her first line of products "youth in jar" lotions, creams, and treatments was being sold in her own store, by mail, and by a few sales agents scattered around the country. Her business has no oil as bases (common in the skin-care business) to using aloe as a base, not just a top-off ingredient. Consumers were thrilled with the effects, other companies' executives were finding their way to Edna, eager to find out what she knew.
Edna kept her formulas to herself and acted quickly to tie up as much aloe-plant production as she could. The only way to get this self-taught chemist's formulas, savvy advice and top quality aloe was to have her produce and package products for you. And hundreds of companies, including names you would know, do just that.
I want you to imagine what it will cost to create consumer awareness for a new line of women's skin-care products! You would need some famous models, actresses and promoters, $30,000 to $80,000-per-page ads in cosmopolitan and many other magazine, TV commercials, and fancy packaging.
If you don't have money for all these, it may slow down your progress or even kill your business idea.
When you control a product, you can private label it for companies that already have consumer confidence, advertising and most importantly extensive distribution.
Edna has built a multimillion-dollar enterprise through this simple process.
All over the industrialized world, private labeling has become a lucrative business. Through it, an investor with or without a clue of how to create a new product has a brilliant opportunity of taking a new product to the market in his own name.
The manufacturer is happy as well from a weekly production of 2000 cartons he can move to 20,000 cartons.
Consumers are happy too. This is a quality product that is useful and can get to everybody due to the number of marketers.
Start immediately to make use of this simple business strategy, if you are not using it already.To learn more on this topic get a copy of the Newly realeased ebook Titled:"How To Become A Life Time Multi-Millionaire http://www.prosperitymentorscompany.com/efosrmatlink.html
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