Leclerc is reformulating about 4,000 Marque Repère products to reduce salt, sugar and fat levels. The retailer plans to cut sugar levels in cereal by 10%, reduce salt in ready meals by 20% and cut the fat content in potato snacks by 15%.
Asda will soon launch a healthy eating range for children, based on the TV show LazyTown. The range builds on existing initiatives, with the retailer already listing LazyTown clothing within its George children’s clothing offer.
Lidl is opening its first 13 stores in Switzerland this month and plans call for 70 stores in the country. The German discounter expects to offer around 1,800 SKUs in Switzerland, including a significant number of its private label ranges and a dedicated Swiss organic food private label named BioTrend.
Aldi’s Moser Roth chocolate truffles were chosen as “Product of the Year” in Britain by a panel of 12,000 consumers.
Auchan plans to remodel all of its supermarkets to the Simply Market discount brand by the end of this year. Under the move, Atac in France, Sma in Italy, Elea in Poland and Sabeco in Spain will convert to the banner.
German drugstore Schlecker announced that is adding more stores in Spain but is withdrawing from Denmark.
Carrefour is creating a special edition of orange juice and milk containers to promote recycling and energy saving.
UK retailer Morrisons has launched a range of meals called Fresh Ideas that gives shoppers all the ingredients they need to cook the meal, accompanied by simple cooking instructions.
ITM in France has launched a “discount utile” TV advertising spot. The ad focuses on fruit and vegetables under the Top Budget economy line.
Dansk Supermarked plans to open a new format named Føtex Food. It will be smaller in size compared to traditional Føtex supermarket and focus on premium goods.
Casino has opened the first Iceko store, a frozen food discount store, in Paris. The 200 sq. m. stores offer 600 SKUs including branded and private label.
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