Antibacterial Hand Gel

Reports from around Europe have confirmed that production of Antibacterial Hand Gel is on the increase.

As the numbers of people effected by the out break of the swine flu increases demand for sanitizing and anti-bacterial products have increase.

In Norway it has been reported that there are even shortages of the popular hand gel with supermarkets looking for suppliers to keep up with demand.

This has of course led to increased prices of the product with the exception on some manufacturers in Eastern Europe in particular Poland.

Speaking to one Antibacterial Hand Gel Manufacturer they told me "The demand for the product in Poland has not quite reached the levels that it has else where in Europe." It seams that the media has not help spread the flames of this epedemic in Poland yet. "We have seen our production of this product increase over the last few months but these oders have been from our Export activities". They went on to say. "Our prices are very attractive for wholesalers, agents, and our private label hand gels are proving popular with the supermarkets and discount stores across the EU. We indend to keep prices low and have now problems with the increase demands for production and if needed we can set up additional production lines very quickly".

Antibacterial hand sanitizer can kill 99% of germs, no drying or water is needed making it the perfect traveling companion.

Popular packaging for this product is 50ml, 100ml, 250ml Pet bottles with pumps or flip caps and 50ml, 75ml PE Tubes with fliptops caps.

Private Label News from around Europe

Private label has helped Delhaize profits grow by more than 30%. CEO Pierre Oliver-Beckers said: “Due to measures such as the increased offering of private brand products, improved price competitiveness and store remodelling, consumers have stayed loyal to our stores.”

Albert Heijn in the Netherlands is planning to extend its nonfood ranges by the end of this year.

Auchan plans to launch two new retail formats in the next few years. The first will be Auchan Maison, a large store offering household goods and furnishings. The other format, Auchan Gourmand, will be smaller and emphasise food products.

Two German retailers, Bünting and Kaiser, will start a procurement partnership this month. The programme will involved both A-brands and private label.

UK supermarket retailer Morrisons will revamp 500 of its nonfood lines, including items such as cookware and dinner party goods.

Rewe is testing a new fascia for its hypermarket format in three stores.

Makro and Auchan have created InterCompra in Portugal, a company to negotiate buying contracts for them.

Aldi will offer a range of Marine Stewardship Council (MSC) certified sustainable seafood in all its Australia stores. The MSC certification process follows third-party evaluations of a fishery’s sustainability.

Co-op in the UK is introducing the Simply Value range in all its stores. Simply Value was created by Somerfield, the supermarket retailer which was acquired by Co-op. The line will now have the cooperative’s logo on its package.

Pharmacy Chain 36.6 in Russia plans to expand its Natura and Naturage cosmetics brands. The Express Care line of new face masks has been introduced and marketed under the tag line “5 minutes for myself”.

UK retailer John Lewis has launched a collection of kitchen furniture and accessories called Leckford, allowing shoppers to customise purchases by mixing and matching colours.

Zabka Polska, a convenience store retailer in Poland, will launch a network of stores under the FreshMarket name. The retailer plans 15 stores this year and as many as 1,000 in the future.

Metcash in Australia is introducing the Signature range through its 1,300 IGA supermarkets. The range will include biscuits, cereals and coffee. More than 40 retailer brands will be consolidated into the Signature brand.

Tesco challenges discounters in Poland

Tesco is taking steps to meet the competitive challenge by discounters in Poland. Tesco Polska’s chief executive Ryszard Tomaszewski, said: “According to market research, the highest share of turnover from supermarkets and hypermarkets is taken by discount stores. As a result, we have decided to put on sale 700 ‘first need’ products at discount prices under 40 newly created brands by Tesco”. The UK-based retailer also will look to increase its premium business by changing the product offer in some of its Savia supermarkets.

UK discounters expand as supermarkets lower prices

The food retailing battle in the UK is heating up as discounters make aggressive expansion plans while supermarkets focus on private label and promotions to win back lost market share.

Aldi’s UK managing director foresees that the discounters may eventually capture 20% of retail sales, up from the current 6%. Aldi now has 460 stores across Britain and Ireland and plans to continue opening around 40-50 stores a year, with an ultimate goal of about 1,500.

Aldi sales in Britain climbed 25% in 2008. Aldi said its success was not just a result of the economic downturn, but stemmed from an emphasis on more fresh foods, larger stores, and the introduction of a premium Specially Selected range.

The other big UK discounter, Lidl, plans to add 50 stores this year, one more than last year. Part of that expansion will come through the purchase of stores from other retailers. The discounter will be using a smaller store format to enter more urban areas. It has opened 10 stores of 200 to 500 sqm and another 10 stores are planned for this year.

Meanwhile supermarkets are hoping that their new value ranges will grow popular as shoppers looking to save money. Tesco says 25% of its customers have tried its new discount ranges. Sainsbury reports big increases in its value line, while Spar plans to revamp its entire 900 SKU range with an emphasis on offering “value”.

Carrefour has big plans for a turnaround

Carrefour’s new CEO is looking to turnaround the retailer’s lagging performance with the introduction of a major private label range, a management reorganization and new retail branding. CEO Lars Olofsson said the retailer plans to spend €600 million on price cutting, promotions and the new Carrefour Discount line.

The range of 1,000 low-priced products will focus on everyday products. The line has simple white packaging and will not be discounted. The first 180 SKUs are expected to be launched next month. This is the second time Carrefour launched a budget line to battle the discounters. In 2003 it introduced an extensive range under the Premiere Prix brand.

Carrefour also plans on restructuring its buying departments. The private label food management group in France will be coordinated more closely with the international buying department. For nonfood, the European buying divisions will be tied more closely with the Spanish division.

The retailer’s discounter division, Dia, has new senior management, changed its logo and launched a corporate website to communicate with consumers.

In Belgium, Carrefour is switching to a multi-format, single brand strategy. The GB name will gradually disappear and be replaced by Carrefour for hypermarkets, Carrefour Market for some supermarkets and Carrefour Express for neighbourhood stores.

Face Massage for Beauty

We have already looked at the Magical Face Care Massage. Today we will look at a Face Massage for Beauty.

Example of a Face Care Massage

Face Care Magic. For that magical Face massage

Foot Care and Cracking Heels

Causes of Cracked Heels
A crack, otherwise known as a fissure, is most often due to having excessive dry skin on your foot. Many people may simple be more prone to dry skin as the sweat glands in the feet do not produce as much excretion as they once did.

Cracked heels are more common in those who spend long periods of time wearing open backed shoes and sandals, so are therefore more commonly seen in women.

Sometimes the person may have a developmental disorder of their feet such as flat feet, an abnormal stride and step pattern or may have heels spurs, which can all cause problems with the heels including dry skin and cracking.

Being overweight or standing for long periods may also contribute to having dry cracked heels, as can smoking and diabetes, which can compromise the oxygen and nutrient supply to the tissues.

Signs and Symptoms
Often cracked heels are simply a matter of being a cosmetic issue and cause no other problems, but for others, especially if the crack has deepened, they can be fairly painful and cause distress to the sufferer.

Normally beginning as dry skin on the heels, the cracks can develop quite quickly. Sometimes they can be felt by running a finger along them, whereas others may notice them when they can hear them catching on the bedclothes or socks. It can be very tempting to try and solve the problem by hand and pick at the edges of the heel, but more often than not this will exacerbate the problem, causing the cracks to deepen and become increasingly sore.



Treating Cracked Heels
There are many products available from supermarkets and chemists that are designed to treat cracked heels. Some of the more reputable brands are very useful for correcting this problem. Using a pumice stone or other piece of equipment made for removing hard skin will prove very useful. Never try and remove the hard skin using other implements such as blades or scissors as this can cause infections and bleeding.

Preventing Cracked Heels

- Try not to have bath water too hot as this can have a drying effect on the skin.
- Apply a good quality moisturiser at least once a day to keep dry skin at bay.
- Using a pumice stone or other device designed for eliminating dry skin can be very useful if a layer of hard skin has developed. Eradicating it before it can progress into cracks should help keep feet soft and smooth.
- For those who like to wear sandals, keep their use to a minimum, and apply extra moisturiser on the days when they are worn.
- If you have any existing foot conditions such as flat arches, wear an arch support device that will help to support the foot at all times.

Although cracked heels are not a serious condition they can be unsightly and cause discomfort for the sufferer. It is always best to try and prevent them occurring by treating hard skin as soon as it appears and by employing methods that will help to prevent the dry skin.

Additional Resources
Private label Cracked Heel Products
Foot Care Experts

Hair Care and Shampoos

If you are looking for a natural hair care treatment, you should look for products that have very little synthetic components. The basic hair care requirements are shampoo and conditioners. Common problems of hair fall and dandruff can be contained with regular use of natural products.

Some organic Private Label Shampoos and conditioners that are available may contain milk, honey, herbs and extracts of plants while some may have essential oils. Some products specify the hair type it is suitable for while others can be used for normal hair type. Usually people with chemical treatments and colors have damaged and dry hair or even those who expose their hair to chemical intensive hair products.

With such delicate hair type, you need to go in for products that will soften and strengthen your hair cuticles. For particularly dry hair, use natural oils to moisturize and strengthen hair cuticles. Warm up coconut oil or olive oil and massage it gently into your scalp. Leave it for some time and then wash your hair with herbal shampoo. Massaging your scalp with natural pure oils each week will help you get stronger hair over a period of time. Eggs are a good source of proteins. These are good conditioners and can be put on the hair, for getting shinier, smoother hair. Hair is basically proteins and increasing nutrition in your diet, will help you achieve stronger, silkier hair. Some herbal based conditioners and shampoos can be found in health stores and many online organic products stores.

Exposing your hair to heating and styling products which emit high infra red heat also leads to drying and damaging hair cuticles. Coloring and chemically treating hair damage the hair protein. With an increasing demand for organic herbal skin and beauty products, there are different websites dedicated to making your life healthier and more fulfilling. It is better to wear a hat or cover your hair when you go out in the sun. The sun's exposure can be damaging as it robs the hair's moisture over a period. Limit the use of hair blowers, styling irons and curling irons and protect your hair from chemicals.

Natural hair care is essential for your hair especially when we are living in cities where pollution, dirt levels are high. There are products are available to make your hair healthy, clean and silky. Thus, maintaining a balance of right moisture content, proper nutrition and cleanliness can go a long way in having healthy hair

Retailers expand value Private Label ranges in UK

Value ranges are growing more popular in the UK as shoppers look to save money and traditional retailers compete against the fast-growing discounters.

Tesco has added 100 products to its discount range. The new products will include a kids range, under the name Molly and Jack, and skincare lines. These products complement the 350 SKUs initially launched last year. Tesco says 25% of its customers had tried the discount products. “If you take Tesco Value and the discount range together, we have an Aldi within Tesco,” the retailer said.

Sainsbury reports big increases in its value line. “We are seeing a significant switch among consumers to own brand products—sales of Sainsbury’s Basics range are up 40% year-on-year,” an executive said. “Our research also shows 30% of shoppers claim once they’ve switched from branded to own-label products they won’t switch back.”

Spar plans to revamp its entire 900 SKU private label range early this year with an emphasis on offering “value” during the recession. Products will be rebranded as Spar Extra Value, using new red and white packaging designs and price marking.

In addition, Somerfield is ramping up its Simply Value economy line in response to the recession, while Musgrave, which own Londis and Budgens stores, has launched 50 products under its Good Value label.

Private label gains in Spain

Private label is attracting more shoppers in Spain. TNS Worldpanel consulting firm reports that retailer brands have increased their share by nearly 3 percentage points compared to 2007, reaching 32.5% of total expenditure on packaged food & beverages & drug store products (in 2007 it had a share of 29.9%). The food sector ended the year with a positive balance, while others, such as drug store products, perfumes and textiles suffered slight losses in the volume purchased.

This study, based on weekly purchases of 8,000 households living in Spain, shows that they spent 4,470 euros per year on “mass consumer products” (which include fresh food, packaged food, beverages, laundry and home cleaning products, and hygiene products and cosmetics). Almost half of this expenditure was for fresh produce (48%), while 4 out of 10 euros went to packaged food and beverages, 8% to perfume products and 4% drug store products.

EU study: nutrition Private labels confuse shoppers

A European Food Information Council study found that only about one in five of European consumers check processed food labels for nutrition information. The study reports that that colour-coded “traffic light” schemes provide a high level of awareness but are open to misinterpretation. For example, a majority of consumers believe that the red light signal on a label means that they should avoid eating the product.

The study, which questioned some 17,300 people in France, Germany, Hungary, Poland, Sweden and the UK, both in supermarkets and at home, found that people spend an average of 30 seconds selecting a product. This is substantially more time than in previous studies. UK shoppers spent the least time, 25 seconds per product, while shoppers in Hungary spent the most time, 47 seconds.

Private Label in the Stores

Leclerc is reformulating about 4,000 Marque Repère products to reduce salt, sugar and fat levels. The retailer plans to cut sugar levels in cereal by 10%, reduce salt in ready meals by 20% and cut the fat content in potato snacks by 15%.

Asda will soon launch a healthy eating range for children, based on the TV show LazyTown. The range builds on existing initiatives, with the retailer already listing LazyTown clothing within its George children’s clothing offer.

Lidl is opening its first 13 stores in Switzerland this month and plans call for 70 stores in the country. The German discounter expects to offer around 1,800 SKUs in Switzerland, including a significant number of its private label ranges and a dedicated Swiss organic food private label named BioTrend.

Aldi’s Moser Roth chocolate truffles were chosen as “Product of the Year” in Britain by a panel of 12,000 consumers.

Auchan plans to remodel all of its supermarkets to the Simply Market discount brand by the end of this year. Under the move, Atac in France, Sma in Italy, Elea in Poland and Sabeco in Spain will convert to the banner.

German drugstore Schlecker announced that is adding more stores in Spain but is withdrawing from Denmark.

Carrefour is creating a special edition of orange juice and milk containers to promote recycling and energy saving.

UK retailer Morrisons has launched a range of meals called Fresh Ideas that gives shoppers all the ingredients they need to cook the meal, accompanied by simple cooking instructions.

ITM in France has launched a “discount utile” TV advertising spot. The ad focuses on fruit and vegetables under the Top Budget economy line.

Dansk Supermarked plans to open a new format named Føtex Food. It will be smaller in size compared to traditional Føtex supermarket and focus on premium goods.

Casino has opened the first Iceko store, a frozen food discount store, in Paris. The 200 sq. m. stores offer 600 SKUs including branded and private label.

Metro expands its private label in Eastern Europe

Metro Cash & Carry plans to expand its private label in Eastern Europe. Metro’s brands account for around 7% of the its product portfolio, but the share will grow to around 10% in the next year and a half as more products are added, the company said. Metro has 24 brands that comprise about 800 products.

Jerónimo Martins has big private label gains

Jerónimo Martins in Portugal reports big private label gains last year at its supermarkets and discounters. The retailer said sales of private label at its Pingo Doce’s supermarkets grew 44%, reaching 39% of the total sales. At Biedronka, its discounter in Poland, sales of private label products grew 33%, reaching a total of 57% of its total sales in Poland.

Private Label Acne and Skin Care

Found this article very imformative and while it is a little of topic of Private label Acne Care and Cosmetics it is good indication of what to look for when you are selecting the products for your private label.

Being the outermost layer of our body, skin faces all types of pollutants, microorganism attacks, and weather changes, while protecting our body tissue at the cost of its own health. It is necessary to take daily care of skin in order to avoid any skin disorders. For people suffering from acne, a skin care regimen becomes more important as a lack of cleansing and hygiene might lead to a flare-up of already infected skin.

It is easy to take care of normal skin. But acne-infected skin needs special handling as it becomes sensitive to cosmetics, dietary habits, and psychological factors like stress.

Acne-infected skin should be washed with a mild cleanser. Cleansers or soaps with very heavy fragrances should be avoided as they might trigger an allergic reaction. If you have acne, wash your face at least twice a day: once in morning and in the evening, along with washing with a three-step acne kit. In between, wash your face after any strenuous activity which might make you perspire, like exercise. Acne-infected skin should not be scrubbed as it will spread the infection on other areas of skin. Instead, use an oil-absorbing microfiber cloth that grabs oil and traps it. Skin should be thoroughly rinsed with water after washing. Dermatologists also recommend for acne patients to shampoo hair regularly as oils from the hair spread to the face with ease.

If your skin is very oily, an alcohol-based astringent is ideal to wipe the skin before washing or before going to bed. Based on our own research, we helped build a solution that does not use alcohol, which burns the skin. Keep in mind that this astringent should be put on a microfiber cloth first and then on the skin. Do not use too much astringent as it might cause irritation in the skin. For dry skin, use a 2.5% Benzoyl Peroxide as it is less harsh than 5-10% Benzoyl Peroxide creams. But, if your skin is dry and you suffer from acne, then keep away from creamy cosmetics or cleansing milk as it will increase the oiliness of infected area.

Acne patients should wash their face with warm water, mild soap, and use only their fingertips for washing. Do not use any kind of scrub, harsh wash cloth, or sponge on the skin infected with acne. Rinse with warm water and then pat dry. All this hardly takes a minute but makes a lot of difference to your skin. When using a microfiber cloth, make sure to wash the cloth after every use.

Although skin care is necessary to maintain healthy skin, if you do not pay attention to the internal processes for healthy skin, then no amount of outer care will make your skin clear. A poor diet, bad digestive function, liver malfunction, excessive sun exposure, and smoking are some of the reasons behind bad and unhealthy skin. Keep in mind too that there is no cure for acne, so it will keep coming back until you do something to actively treat it. We recommend staying away from oral acne fighting products as they have negative side effects.

For acne patients, it is very important to pay attention to what kind of cosmetics purchased and use. Most of the cosmetics have chemicals which produce comedones (pimple). If you have acne then you should look for cosmetics which are labeled as being non-comedogenic. All the cosmetics you use should be oil free. Ideally, they should have acne-fighting ingredients in them! Even oily hair products might spread acne to the forehead and T-area (the shape the acne makes down your nose and across your eyebrow ridge). To have healthy skin, it's necessary to get rid of dead skin cells. If you don't, then the skin will look dull. Dead skin prevents oxygen, moisture and nutrients from reaching the new skin cells being formed under the dead cells. Scrubs and chemical peels can be used to rid skin of dead cells, but they are dangerous. Again, based on this research and recommendations from dermatologists, we helped build an outstanding exfoliator which removes the outer layer of dead skin so the medication can do its. We call this product Tru-derma, and you can read more about it here and make a decision for yourself.

For people having acne or very oily skin, a traditional face mask made of gram flour is also very useful. It not only exfoliates dead cells without harming the skin, it also dries out the excess oil and relieves the skin of stickiness. In fact, it is good to use natural cleansers on acne skin and oily skin. Orange peels are one such method which makes oily skin glow with its essential oils and drying property. You can prepare it at home by drying out an orange peel and then grinding it to a fine mix. It is especially good in summers to clean skin of excessive oil.

All-in-all, essential skin care can be completed in four easy steps. Determine your skin type, perhaps with the help of some skin specialist. Clean your skin daily. Use a 2.5% Benzoyl Peroxide exfoliator, a toner to cleanse your skin once you have exfoliated the dead and dirty skin away, and apply a restoring cream to keep the acne from returning. Optional care includes a moisturizer, even for oily skin, as all types of skin need protection and lubrication. Protect your skin from the sun and exfoliate regularly to remove dead cells.

We personally recommend our effective three-step kit, Tru-derma, which we have built to stringently conform to the specifications of medical professionals and dermatologists, most of which have been outlined in this article. To jump to information on Tru-derma, click here.

Ways to Balance Oily Skin

Do you envy those friends who seem to have perfectly balanced skin? While your face is shiny after just a few hours, theirs seem to be picture perfect. If you face the challenges of oily skin, don’t worry. The good news is there are easy ways to balance it. And the better news is that down the road, your oily skin will actually keep your complexion from showing signs of age.

Causes of Oily Skin

What causes oily skin? Underneath the surface there are sebaceous glands which secrete an oily substance called sebum. Most people inherit their oily skin. But before you go blaming mom and dad for your skin problems, keep in mind that there are other factors that contribute as well. What you eat has a startling influence on how you look, and more importantly, how you feel. If your diet contains a lot of fried foods, expect to have the results of poor eating show up in your complexion. Another vital contributor to oily skin is cleanliness. Poor hygiene can create havoc on your complexion. Hormonal imbalances also play an important role.

Determine the Causes – Choose the Solution

Once you have determined the root cause of your oily skin you are on the way to solving the problem. Obviously you can’t change your heredity, but you can take steps to keep your skin balanced.

Keep Your Skin Clean

Make sure that you gently wash your face at least three times a day. Vigorous rubbing can actually harm your skin so go easy on yourself. Use soap designed for oily skin. Follow with an astringent lotion, which will remove excess oils and impurities that your cleansing might have missed. If you have trouble with acne you can help prevent breakouts by using products especially designed for your skin type. Trying to cover up your problems with heavy foundations and cover-ups can actually cause more problems.

Eat a well-balanced diet rich in fruits and vegetables. Instead of that greasy hamburger platter, choose the salad. Get into the habit of healthy eating. If you’re not getting your recommended eight glasses of water in each day, start incorporating more water into your diet instead of that sugary soda.

A final note – Make sure you get plenty of exercise. One of the benefits of exercise is that it increases circulation. This will help provide oxygen to skin cells. Also the pores of your skin will be cleansed as you perspire.

No need to envy those friends any more. You can have wonderful looking skin, even if it is oily!

Cosmetics Skin Type

Before you can develop a good habit of taking care of your skin, regardless of your age, you need to know what skin type you have. Skin types are dependent on your genetic background, hormonal changes as a result of pregnancy, menopause, and health. Note however, that everyone’s skin type is never identical, but there are four general skin types as defined by dermatologists. These are: dry, oily, combination (often called the T-Zone), and normal. Some persons include sensitive skin as a skin type, however persons who fall into any of the main types can also have sensitive skin, that is, someone with oily skin can also have sensitive skin.

One way of determining skin type is the tissue test. This simple test, although not exact, can give a good indication of skin type. To do the tissue test you will need to wash your face, wait for about ten to fifteen minutes then blot your face with a piece of white tissue. Look at the tissue and note where any oil residue is located and determine your skin type as follows:

• Is the tissue devoid of oil? If yes, you may have dry skin
• Is the tissue oily all over or almost all over? Then you have oil skin
• Is the oil mainly in your T-Zone (Forehead and nose)? Then you have combination skin
• If the oil is minute and scattered over the tissue, you may have normal skin

Other ways to determine skin type is to take note of the following factors:

• Dry skin tends to be tight and flaky. If you wash your face and it feels really tight chances are you have dry skin.
• Combination skin has oily areas in the T-Zone primarily. The cheek area of combination skin tends to be dry.
• Normal skin has small pores and generally doesn’t look or feel dry or shiny. Normal skin rarely breaks out with spots.
• Oily skin tends to look shiny. This type of skin is more prone to pimples and blackheads.

If you are still not sure of your skin type ask for help; your dermatologist or a good cosmetologist can assist. They will also be able to suggest products suited for your skin type and age.

Skin type can and does change with age and environmental factors, so the type of skin you have in your teens may not be the skin you have in your thirties. If you move from a cold climate to a hot one, your skin type may change over time.

To get the best products for your skin you must know your skin type. What works for someone with dry skin will not be the best product for someone with oily skin.



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Edna Hennessee Founder of Dream Valley Aloe Vera Farms

Edna Hennessee, founder and CEO of Cosmetic Specialty Labs and Dream Valley Aloe Vera Farms in Lawton, is as passionate about the CareerTech system as she has been about cosmetics since the 1930s.

Born in Ryan, Oklahoma in 1919 and attended Union High School, where she was valedictorian for the graduating class of 1939.

Read her Private Label Success Story.

Private Label Makes Multi-Millionaire

As part of the development of bringing the very best in Private Label cosmetic information we will be adding successful private label stories to bring you ideas, inspiration and desire to either grow your existing product range or start your own private label.

The following article is the real life case study, if you like, of the amazing power that a Private Label can bring to your business module. So if you have been thinking about starting or expanding your very own cosmetic Private label then contact your private label manufacturer and get started today to join the success of Millionaires like Edna Hemmessee.

How Edna Hemmessee Became a Millionaire Through Private Labelling
Edna's company is the only private label manufacturer offering home-grown, all-natural aloe from its own farms with complete formulation and packaging service all under one roof. The same fifty or so formulation that Edna created and produces are packaged for and sold by hundreds of different companies, even the highest-priced, ritzy skin-care and beauty sales salons in New York and Berverly Hills.

And it all started in a pot on Edna's store, in Lawton, Oklahoma. After six years of selling Merle Norman cosmetics and running a beauty salon, Edna decided she could produce better products than she was getting from her suppliers. Edna studied everything she could find at the library about chemistry and about cosmetics.

In 1956 she formulated her first product a face cleanser, in her kitchen, making eight or nine jars' worth at a time in a pan with a handheld blender. Two years later, her first line of products "youth in jar" lotions, creams, and treatments was being sold in her own store, by mail, and by a few sales agents scattered around the country. Her business has no oil as bases (common in the skin-care business) to using aloe as a base, not just a top-off ingredient. Consumers were thrilled with the effects, other companies' executives were finding their way to Edna, eager to find out what she knew.

Edna kept her formulas to herself and acted quickly to tie up as much aloe-plant production as she could. The only way to get this self-taught chemist's formulas, savvy advice and top quality aloe was to have her produce and package products for you. And hundreds of companies, including names you would know, do just that.

I want you to imagine what it will cost to create consumer awareness for a new line of women's skin-care products! You would need some famous models, actresses and promoters, $30,000 to $80,000-per-page ads in cosmopolitan and many other magazine, TV commercials, and fancy packaging.

If you don't have money for all these, it may slow down your progress or even kill your business idea.

When you control a product, you can private label it for companies that already have consumer confidence, advertising and most importantly extensive distribution.

Edna has built a multimillion-dollar enterprise through this simple process.

All over the industrialized world, private labeling has become a lucrative business. Through it, an investor with or without a clue of how to create a new product has a brilliant opportunity of taking a new product to the market in his own name.

The manufacturer is happy as well from a weekly production of 2000 cartons he can move to 20,000 cartons.

Consumers are happy too. This is a quality product that is useful and can get to everybody due to the number of marketers.

Start immediately to make use of this simple business strategy, if you are not using it already.To learn more on this topic get a copy of the Newly realeased ebook Titled:"How To Become A Life Time Multi-Millionaire http://www.prosperitymentorscompany.com/efosrmatlink.html

Private label Cosmetics

Traditional cosmetic manufacturers catering to the nationally or globally branded products are feeling the pinch from the new kids on the block, the "private label manufacturer".

Whilst branded products command a premium price for manufacturers compared to those produced for private label retailers there is still the room for the niche.

Private label cosmetics are growing at a rapid pace, increasing their share of the global marketplace and eating into the market share of brands according to ACNielsen.

An ACNielsen global study conducted in May across 38 markets found that cosmetics represent the fastest growing private label sector, at a rate of 23 percent ( 25 percent in Poland ) based on product sales.

Branded manufaturers should not worry just yet as even though the growth is large, in terms of overall market share, they are at the bottom of the pile with just 2 percent. Personal care has a 5 percent share, but is growing considerably more slowly - at just 3 percent.

The introduction of the Plastic Cosmetic Tube has helped contribute to this growth enabling more application and portable cosmetic to be introduced into the market.

This shift in trend with supermarkets, spas, even hotels creating there own private label has enabled some forward thinking manufacturer to focus on this market including co-operation with branding and marketing image companies so that the client can be offers a one stop concept of the start to finish of there private label cosmetic program.

Private label grows in Europe

Private Label Growth predicted in Europe dispite the global slow down but experts warn that for long term planners that quality has to be addressed.

It is not hard to see why the Private Label sector would grow during an economic down turn, as people every where from all class's start to feel the pinch those no-branded products on the shelves now seam to be more an more attractive due to the lower prices of there branded counter parts, So where does this growth go. In the short term more an more supermarkets, buying agents and buying services companies are truning to the private label to help increase sales whilst maintaining margins. Creating a Private label is quick and cost effective to put to the market with lots of European manufacturers gearing up to provide such services.

Initially the traditional manufacturers saw private labeling as a trend a phase one that did not command a large enough market share to justify opening new department and shaking things up a little to focus on getting a private label soloution out to the people who were at the time exploring this new outlet. This has now changed. Even though the private labels market share is still small it is increasing. In Eastern Europe for example there are been reports of over 23% increase in the cosmetic private label markets.

Many experts warn however simply jumping on the private label band wagon, whilst in the short term can be effective, can not be sustained without addressing the issue of quality. In effect turning out cheap low quality Private label products in the short term and especially in a global slow down will work as customers look to stretch there household budgets, however an increasing number of people are still expecting high quality and when the