Private Label Household Carpet Cleaners

EN household cleaners in Germany: cleanliness need not be expensive.

Household cleaners and household carpet cleaners are clearly the need to purchase, not a choice, which increases private label offering. However, the largest branded products shelf space and offers more choice than private label collections. However, there are private label equivalents to all the best sellers, and private label ranges penetrate the multiple segments of the specialty.

Furthermore, many product categories there are also several varieties to choose from private labels, such as a fragrance. Most private label products tend to be placed in the bottom of the shelf, especially in supermarkets, but to some extent also in pharmacies. price differences are significant: in many cases, prices of private label alternatives is half or even less compared to the leading premium brands.

Broadest and deepest ranges of private label is offered by a network of drugstores such as Schlecker, dm-drogeriemarkt, Rossmann and Müller.

Supermarkets and hypermarkets offer a much narrower scope, specialty cleaners and innovation is mainly branded products.

Petrol Stations as Aldi, Lidl and Penny Markt mainly selling private label products, according to their general approach to retail. Therefore, their private label ranges are slightly wider than the supermarkets. In addition, various specialized cleaners and innovation can often be found in their non-permanent offer in the weekly magazine brochures and leaflets with special offers.

Dm-drogeriemarkt
Dm-drogeriemarkt is the second largest drugstore network in terms of turnover. All their household cleaners are part of the myth Denk - second range is Die Profis for cleaning apparatus, such as brush or cloth. The new product is the nature of myth Denk, dishwashing tablet that contains no phosphates, conservatives or perfumes. The tablets are packaged in plastic soluble. Similar product can also be found in the ranges of all the other networks drugstore. One of the latest innovations, including a dishwasher card was Denk mit Multi-Power Revolution. Apart from a 5-in-1 functions (cleaning, washing special salt, glass protection and protection of metals) has improved the security of silver, shelling and functions under the care of the machine. What's more, they were first card in the range Denk myth that has been wrapped in plastic soluble.

Money is usually the products for black and white robes, wool and fine fabrics, as well as Waschmittel Pur, skin-friendly detergent that is free of odors, and colors of the conservative skin-friendly utensils as a cleaning agent. Pre-wash sprays are available in the standard model, and as part of a brand OxiEngergy with stain remover.
Dm drogeriemarkt employs myth Denk own brand range of household cleaners.

Denk mit field also bleach fabric at € 1.35 per 1 liter compared to € 2.25 for Ace Procter & Gamble. Fragrances include fabric softeners African Nights, Paradise Beach, as well as several traditional, such as the Ocean Breeze, Balm and Peach. The unique smell of liquid hand dishwashing Apple & Pear is, along with other varieties, such as balsam and sensitive skin. toilet cleaners are available in all possible formats: liquids, tablets, foam and gel. Mit field Denk many niche products such as ceramic cleaner or small sachet descaler for electrical equipment. Air fresheners are also part of the myth Denk.

Rossmann
Household cleaners Rossmann, Germany's third largest drugstore network, are sold under the brand umbrella Domol. Multi-purpose cleaners are available in fragrances Alpine freshness, grapefruit and lemon, all charged € 0.89 per 1 liter. Unique specialist cleaning laminate floors and cork floor cleaner and cleaner in both € 1.49 per 1l.

Domol detergent for washing the scope covers all major market segments, including several unique flavors and niche products. Examples include a detergent smell Tropic color, color card, hygiene scrubber (to remove bacteria to hygienically clean laundry), and detergents travel. Fragrances are softening Sensation Blue, Green Harmony, Hypoallergenic Lotion - Peach classic and ubiquitous.

The dishwashing detergent, the extent of the ecological Domol variety Domol ökologisch, sold at 3.19 € per package 32nd Other products include advanced Domol 7-in-1, also sold at € 3.19, but there are 40 pieces in the package. In addition to the standard 5-in-1 functions, offers a cleaning booster and low temperature system. However, Reckit Benckisers Calgonit Powerball costs 5,99 € per parcel 40th

Dishwashing liquids are available in the scents pretty standard: Classic, Orange and Sensitive Lotion. Other products include specialized Domol cleaner power, the air freshening sprays, electric airfresheners (in Flowers and Fragrances Magic Anti Tobacco), cleaner and cleaner electric power, dissolves grease spray, refreshener textile and carpet cleaner.

Schlecker
Schlecker is by far the largest network of chemists, but in terms of pace was the end of both dm and Rossmann in recent years. All Schlecker label household cleaning products are sold under the name AS. Money usually include a number of standard and universal color washing powder, detergents, fine material, a product specialist in black, and laundry detergent - standard and color - for sensitive skin.

Tropical varieties are softening Fresh Aloe Vera and Morning Fresh, all of € 0.99 per liter, and Sensitive (€ 1.19). Bottle of Lenor, one of the leading brands, usually amounts to € 1.99. AS niche products is the veil of the detergent and textile refreshener (€ 1.29 per 500 mL compared to € 3.99 per 500-ml bottle of Febreze Procter & Gamble). Hand dishwashing liquid scents are for Apple, Lime, and Ultra Balm Power, while the dishwasher tablet varieties Classic (€ 3.19 per pack of 60), All-in-One (€ 3.19 per pack of 36) and All In One Ökoline, environmentally friendly alternative (€ 2.99 per pack of 26).

Household vacuum cleaners includes descaler for cleaning bathrooms, washing windows, cleaning ceramic, stainless steel, cleaning and descaling based on organic citric acid.

In the supermarket channel, the major recent development was the emergence of a few average price of the brand: real, - Quality of Metro real, - hypermarkets beyond the scope of TiP economy, Rewe Rewe brand out of me! The economy and the Kaiser's Tengelmann in Starmarke outside the A & P. But at the time of this writing, only the real, - Quality of cleaning products contain any of the household, while both Rewe Kaiser's Tengelmann and still sell all the household cleaning products in their economy ranges.

Subway
Products under the new Metro Real - Quality range includes 3-in-1, 5-in-1, and 7-in-1 dishwashing tablets, all in the price of € 4.99, but the contents of the package ranges from 32, 30 to 28 tablets. Hand dishwashing products are available in scents for Apple Fresh, Lemon Fresh, Power Gel and Sensitive, all at € 1.29 per 600ml bottle.

Real, - the quality of toilet cleaners are available in the scents and Lemon Lemon Ocean, both at € 1.29 per 750 ml.

TiP products still exceeds the number of real, - Quality of cleaning products. Examples include various washing, such as Black Touch black clothing, fine fabric detergents and various detergent for colored fabrics, including varieties of apples or the smell of oranges. TiP fabric softeners include smells of spring, fresh, mild and soft and Flower & Vanilla. TiP products are dishwasher Lotion (hand dishwashing) and 5-in-1 dishwasher tablets, sold in packs of four. Multi-functional varieties of citrus are cleaner and Classic Soap.

Other products TiP is to clean the bathroom in the Apple and citrus scents, fresh, sold in a bottle with spray trigger.

Rewe
Meanwhile, in Rewe's me! The range includes over 35 products representing all major segments. In this way, wash me! products include various detergent powder (standard, concentrated and concentrated color), and liquid detergent (standard, color and fine fabric detergents).

fabric softeners contain varieties of the Rose Garden, Spring Fragrance and Schmuseduft (which translates as scent for Kissing). to remove stains are sold in 750 g of small buckets, and the variety and the White Power Oxi Oxi Stain Remover. Apple varieties are hand washing, fruit, orange and lemon.
Standard different dishwashing tablets in most areas of private labels, including myself!, Is now 5-in-1 claims, which are sold in packs of 40th Multi-purpose cleaners are available in Lemon Fragrances, Mix, Ocean and vinegar for cleaning and scrubbing Milk and products are available in the toilet and smells of Lemon Ocean. I! It also includes glass cleaner.

Edeka
Edeka, Germany's largest grocery retailer, has a relatively small scale and most EN EN products, which do not appear very clearly in the stores visited by the magazine International PL.

All items are part of the Gut and gunstige range of products of the economy, and the previous Blütenweiss sub-brand has fallen. Most major segments of the Gut and gunstige offer, usually in the normal smell and / or package size. fabric softeners are sold in the exotic scents Touch, Soft Dream, Cool Breeze and Spring Feeling.

Like most other characters, address ranges, where a segment of the Gut and gunstige is the current innovation dishwashing tablets, which offers a 7-in-1 variety, € 2.99 per pack of 40, in addition to standard tablets per € 3.19 60 per pack - the pack leader Calgonit 7-in-1 is € 5.99 for 28 tablets.

Lidl Discount Stores
Lidl discount stores, household cleaning products are sold in two main brands - Formil washing, W5, and most other detergents. The third brand Doussy, used exclusively for fabric softeners, which are available in Active Fresh Fragrances, jasmine, and Asian Spirit Softcare.
Formil range includes various standard and compact powders, liquids and tablets, including tablets for colored fabrics. The latest innovation is a new system for dissolving the dye added to the standard Formil Aktiv, a new model Formil Ultra Plus with increased efficiency in white robes and a temperature of 20 degrees too low.

With the new subbrand W5 Eco, Lidl is a private label with the largest number of environmentally friendly products. Until recently, this segment has been an Ecover Dutch company, but recently I saw an entry from the line Henkel Terra Activ. Several other private label ranges offered dishwashing tablets are environmentally friendly. They are also available as part of the W5 (€ 2.89 per pack of 26). But in addition, the W5 is also part dishwashing liquid (€ 1.15), vinegar for cleaning (€ 0.65) and toilet cleaner (€ 1.29).

At the time of writing, there were no similar products in other areas of PL, although it may be only a matter of time before they emerge. W5 standard range is relatively wide and deep, more than for example on a permanent rival Aldi Süd. In addition to all common dishes, and multi-purpose cleaning products, W5 well as fat dissolving chemicals, stainless steel, ceramic and glass cleaners, glass cleaners, shoe polish and the choice of toilet care products.

Aldi Discount Stores
Aldi, Germany's leading hard drive prices, has a core range of basic household cleaning products, which is regularly supplemented with the offer of specialized cleaners. Operation is split into Aldi Süd Aldi in southern Germany, Aldi Nord in the north.

PLI visited shops in the south. Key brands are the Tandil laundry, dishwashing Alio, Bims general cleaning products and specialist Zekol forces and cleaners.

Products sold as a temporary offers during January-February 2009 period included the Black and White Tandil Tandil, liquid deteregent to black and white robes, Tandil liquid fine fabric detergent, or Lily-Rose and smell or for sensitive skin.