A European Food Information Council study found that only about one in five of European consumers check processed food labels for nutrition information. The study reports that that colour-coded “traffic light” schemes provide a high level of awareness but are open to misinterpretation. For example, a majority of consumers believe that the red light signal on a label means that they should avoid eating the product.
The study, which questioned some 17,300 people in France, Germany, Hungary, Poland, Sweden and the UK, both in supermarkets and at home, found that people spend an average of 30 seconds selecting a product. This is substantially more time than in previous studies. UK shoppers spent the least time, 25 seconds per product, while shoppers in Hungary spent the most time, 47 seconds.
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