French supermarket operator Carrefour is taking a step into uncharted territory by launching an online portal where customers can now download digital music, video games and software. Available via the address carrefour.fr/download, the new site was developed in partnership with Nexway, one of Europe’s leading games and software developers.
The site offers a comprehensive music library containing more than 3 million songs. An added feature exclusive to Carrefour will see the company offer free downloads to users from new and emerging artists. The existing carrefour.fr portal is already the 7th most visited site in France according to Nielsen Mediamétrie, and customers can now shop for their favourite online media offerings while at the same time purchasing food and non-food items.
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