The constant battle ground between the Private Label and Branded Goods means manufacturers are focusing on key strategies to stay on top of the game.
Colour cosmetics is one area where the traditional branded goods have been more dominant that in other segments. However economic downturn enables private label to gain foot holds in certain areas of this market. Combined with the ease of mimicking top brand and being able to maintain a high quality of product helps to add market share to the private label Color cosmetic market.
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